After the excess of the 80s, the 90s returned to simplicity.
Minimalism became trendy — plain T-shirts, slip dresses, and clean lines inspired by designers like Calvin Klein.
At the same time, streetwear, grunge, and hip-hop culture rose from the underground. Oversized hoodies, ripped jeans, flannel shirts, and sneakers became global staples.
Supermodels like Kate Moss made the “effortlessly cool” look iconic.
The 90s were all about authenticity — looking real, not polished.